In which one marketer’s strategy is another’s rationalization
New research shows that kids are eating healthier in restaurants when given the choice, according to an article in the New York Times.
“The food industry is always saying, ‘We’re giving people want they want; that’s why we’re giving you chicken nuggets, burgers and fries for your kids,’ ” said Leann L. Birch, director of the Center for Childhood Obesity Research at Penn State. “That’s not really true. If kids are given different options and if parents make them available and let them choose some of those things, I think quite often we see you do get shifts in eating.”
So much for the old supply/demand argument when it comes to children’s marketing.