Perspective on the back-to-school marketing frenzy
Back. To. School. Time to be inundated with messages on what kids must buy to be cool this fall.
Summer’s just about over — time to get ready for a new school term! Back-to-school fashions for your kids are lots more exciting than they used to be.
Exciting? Really? A friend extols this writing rule: If you have to say it’s exciting, IT PROBABLY ISN’T.
Granted, parents this year are being more careful with their spending.
One mother, Clarissa Nassar, signed up for alerts about sales on a Web site called Shop It To Me. When she saw that her daughter’s favorite brand, Baby Phat, was on sale at Macy’s, she promptly drove to the department store to shop for school clothes.
“I got an alert for the cutest tie-dye pink top,” said Ms. Nassar, a mother of two, Mikayla, 7, and Joseph, 3, in Johnstown, N.Y. “Originally it was $36 and I got it for $9.75.”
Your 7-year-old has a favorite clothing brand? How? HOW?
For some perspective (and dare I say balance?) during the back-to-school shopping frenzy, read Kelsey Timmerman’s (@KelseyTimmerman) blog, Adventures of an Engaged Consumer.
Another gem: Why Parents Should Reject Back-to-School Ads in August by Luann Bradley (@inthegreenlane).
My goal this fall to to buy nothing new. Clothing from the thrift stores, supplies from the unused stash we’ve accumulated over the years. More ideas at The Not Quite Crunchy Parent.