What I meant to convey with this post was that it would be pretty easy for a parent to think that by buying a B.E. video that they honestly thought they were doing the right thing. Or at least, that buying a B.E. video was better than buying another kind of video. I tried to point out times when B.E. did make claims that were not true. Even though many of us wouldn’t “fall” for the marketing claims, there are plenty of parents who did (many, I guess, who aren’t blogging or twittering). I’m not going to blame anyone, but I do think a company shouldn’t make claims that aren’t true. Just because some people buy into it — does that make it okay? I appreciate CCFC’s advocating for parent comsumers.