Disney’s Magical Lawsuits and Recalls
Disney and their now-disastrous Baby Einstein venture are back in the news as parents in California pursue a class-action lawsuit claiming a violation of the the California Consumers Legal Remedies Act.
The lawsuit (pdf) states that the recent Baby Einstein refund is not adequate compensation for the false and misleading claims made by Disney while marketing the Baby Einstein products. Instead, plaintiffs say, Disney should:
1. Cover the real cost of the videos, including tax (current refund is for $15.99 per DVD);
2. Extend the refund to purchases made before 2004;
3. Cover shipping and handling to return the DVDs; and
4. Eliminate the 4-refunds-per-household limit.
Seems quite reasonable. Oh! And, it’s the law.
In other Disney news, they’ve banned cadmium in an Disney-branded products after a recent necklace recall. While they’re at it, they might want to check out a few other products from manufacturers that have benefited from the Disney marketing machine, like play yards that could suffocate baby, shoes with choking parts, toy magic wands excessive lead paint, and jammies with handy burn hazards.
After all, they have their reputation to protect.
Image courtesy ChuckHolton