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Beyond consumerism: The myth of eco-friendly products

Thanks to James Lardner I can introduce you to Demos (@Demos_Org), non-partisan public policy research and advocacy organization, and to Green Gone Wrong: How Our Economy Is Undermining the Environmental Revolution.

James, a senior policy analyst with Demos, attended my lunch discussion about social media in advocacy at the Consuming Kids Summit in Boston.

His colleague Heather Rogers takes a critical look at eco-friendly consumption in Green Gone Wrong. In this short promo from Simon and Schuster, Rogers talks about the emphasis placed on personal choices and the idea that by buying the right products we can help save the planet:

[But] what choices are we given? What are the decisions that are made before we’re in the store choosing the products that we buy? What decisions are governments making? What decisions are manufacturers making?

How do we go into the realm of understanding ourselves as political actors and agents in our lives and not just consumers?

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