Seth Stevenson at Slate.com reviews the FTC’s advertising literacy game for kids, Admongo. He echoes some of my thoughts and adds to the discussion by talking with Susan Linn.

The whole project seems relatively harmless. . . . Yet Admongo has its detractors. Two primary complaints: 1) The game is insufficiently critical of the broad, pernicious influence of marketing on modern American culture. 2) This reluctance to speak hard truths stems from the fact that the FTC partnered with PR behemoth Fleishman-Hillard and educational mega-corporation Scholastic to develop and distribute Admongo materials.

Other evidence that marketing to kids is hitting the mainstreamish media:

Marketing Junk Food to Children [DailyKos]
McDonald’s Happy Meals Banned in Santa Clara County, California [Treehugger]
Is the end of the Happy Meal in Sight [The Guardian]

This entry was posted on Monday, May 10, 2010 at 7:33 pm and is filed under Media Literacy, Scholastic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.