Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.
Members receive action alerts and a monthly e-newsletter.
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Twenty-two employees researched kids at homes - and in school! - for a whole year.
Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.
Through parental awarenss, public pressure, and legislative initiatives, Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.
Parents for Ethical Marketing was founded by Minneapolis parent Lisa Ray. Here’s the story.
Parents for Ethical Marketing is a 501(c)(3) tax exempt organization.
