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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Tobacco marketing works on kids

Shocking report reveals link between tobacco advertising and tobacco use among youth

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France bans television shows aimed at kids under three

Channels cannot promote BabyTV or BabyFirstTV

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Olympian Michael Phelps endorses Frosted Flakes, becomes McDonald's ambassador

Goes "for the quick cash of pushing junk food at the expense of children. . . ."

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Archive for the ‘Babysitter Approved’ Category

Babysitter Approved: Unplug Your Kids Store

Monday, June 2nd, 2008

Mom Unplugged confesses to becoming a blog capitalist with the introduction of the Unplug Your Kids Store, but she’s really just doing all of us a tremendous favor.

If you’re not familiar with Mom Unplugged, she’s already famous for her toy recommendations as well as her kids’ projects. With the Unplug Your Kids Store, she’s going to rummage through Amazon.com to bring us the best toys and books for kids:

I really hope that my store can help people cut through some of the toy and book junk out there. Having only a Walmart and Kmart to shop at for toys has made me an expert online shopper. I would like to pass along the good finds to others. . . . Most of what I recommend, we have and love. The rest is stuff I would like to have and love!

Plus, she’s promised me NO DISNEY PRINCESSES. I’m guessing we’ll never see anything with a licensed character at all. At least that’s what I’m hoping.

Thanks, Mom Unplugged, for helping promote good, safe books and toys for our kids — and helping to support PEM’s mission to sustain the health of children and families. You are Officially Babysitter Approved!

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