Procter & Gamble has set up a toll-free hotline for feedback on whether or not they should continue advertising on MTV and BET.

(800) 331-3774

The Enough is Enough Campaign has asked P&G to remove its commercials from some of the programming on MTV and BET:

Proctor & Gamble has a campaign called, “My Black Is Beautiful.” . . . the campaign is about affirming the inner and outer beauty of black women.  It seeks to affirm the young black girls who “are at risk of allowing the negative images of Black women in media and entertainment to define their standard of beauty,” and “to affect positive change in the way Black women are reflected in the popular culture.” 

. . . The problem is that Proctor & Gamble is one of the largest, if not the largest corporate sponsor of music video programs on Black Entertainment Television; video programs that sexually objectify women, portray black men as pimps and gangsters, and promote ideas that are antithetical to this “My Black Is Beautiful.”

Sound familiar? P&G, however, actually responds by asking us what we think. Let’s tell them.

(800) 331-3774

Please spread the word, especially to those who have kids who watch MTV and BET.

Enough is Enough and Parents Television Council also recently released The Rap on Rap: A Content Analysis of BET and MTV’s Daytime Music Video Programming (report pdf).

Read more:

Faith in Action
Black Women Vote
What About Our Daughters?

From our friends at Shameless Magazine Blog and from commenter Brianne: turns out the beinggirl.com article on eating-disordered behavior was removed from the U.S. site. But not the Canadian site. And, with more than forty sites, who knows where else it (or something like it) still exists.

Thea at Shameless finds even more reasons to block beinggirl.com at your house.

Receiving an actual response from Procter & Gamble reminds me of the all the organizations I haven’t heard back from. Here’s an update of recent past efforts:

Nationwide Children’s Hospital (re: Abercrombie & Fitch naming rights): nothin’
Girl Scouts of America (re: affiliation with Unilever/Axe): nada
HarperCollins (re: publishing Mackenzie Blue): zero
Target (re: snow angel): zilch
Motion Picture Association of America (on ads for PG-13 movies): *crickets*

Commerical Alert offers us another chance to contact HarperCollins and let them know we’re not so thrilled with their new product-placement/advertising-filled books for tween girls by Tina “parents are tweenabees” Wells.

Unrelated: I did hear back from Northwest Airlines after I filed a complaint on their website. They gave me 5,000 miles, too. Now if they can just get me to Boston on time.

As of Saturday morning, the article promoting eating-disordered behaviors at beinggirl.com had been removed.

Thanks to everyone who blogged about this (especially Rachel, where I first read about it) and to those who took the time to write or to call.

I had received an email from Procter & Gamble after I complained and, as noncommital as it was, at least they responded to me (yes, I’m looking at you, Target):

Thanks for contacting us.

We appreciate your taking the time to let us know how you feel. Please be assured I’m sharing all of your comments with our P&G Management Team.

Thanks again for writing!

P&G Team

Did P & G recognize the error they made by publishing the article? Or did they receive a significant amount of complaints from customers? Does it matter?

As we’ve seen before, some companies do listen. Although I still wouldn’t recommend the site to anyone’s daughter, I give P & G some credit for pulling the article.

Onward and upward!

The story on Procter & Gamble’s Beinggirl.com just keeps getting worse.

First of all, I found out the reason the story about the article that promotes eating-disordered behavior to young girls got to Kate Harding in the first place was because a reader’s daughter had received the P & G-sponsored pamphlet in school. The pamplet directs the girls to the website.

So not only does P & G get the luxury of a captive audience, they can then guide the girls to more advertising — and to destructive misinformation.

The discussions that the girls are having in the comment sections are just heartbreaking. Many talk of wanting to lose weight (even in discussions on other topics) or about how they have tried purging or stopped eating altogether. They ask each other questions and give each other advice.

Shouldn’t there be an adult or health professional monitoring these discussions to offer help or to direct the girls to resources?

And why are the girls allowed to post their email addresses? 

The rest of the site is not unlike the fourth-grade pamphlet we received in school from the makers of Kotex: parts seem to be written thirty years ago. From Shaving 101:

Shaving isn’t what it used to be. You have things your mom never did, like multi-blade razors that help prevent nicks and cuts. And shave gels that leave you silky smooth and soft.

And from Cosmetically yours:

It wasn’t long ago that being blond was brassy, only a certain kind of woman would dare to paint her fingernails, and your mom would spit into her cake mascara.

I don’t know about you, but I certainly didn’t have to spit into my mascara, and I never saw my mother do it, either. 

There’s also a hair care product selector. See how easy it is to choose a product based on, um, what you need?

Long Term Relationship Collection
Body Envy Collection
Drama Clean Collection
Set Me Up Collection

Beinggirl.com may be a source of some good information for young girls, but how do you know where your daughter will end up on the site? 

And the fact that the offending article is still on the site today is just plain irresponsible.

Pass this information along to every single teacher and parent you know. P & G should not be allowed to promote eating-disordered behaviors to a captive group of girls in our public schools.

And contact P & G through beinggirl.com and ask them to take the article down. It’s the very least they can do.

A Procter & Gamble-sponsored website is promoting eating-disordered behaviors to young girls who “use food to provide the good feelings [they're] missing.”

Even though P & G assures us moms that Beinggirl.com is a “safe, credible and private” source for information, I certainly won’t trust anything on the site after reading What Does the War Have to Do with Your Weight?

. . . With half of Americans already fighting the battle of the bulge, and over a third of Americans classified as obese, it’s important not to let our emotions contribute to bad eating habits that will only promote even more bad feelings. Here is some advice from the experts about what to do when you’re tempted to use food to make you feel better. . . .

5.  Post-It notes are great for reminding you of the right thing to do. Stick them on the bathroom mirror, on the inside of your locker, on your computer. Be creative with your reminder. “How hungry are your really?” “Exactly why are you eating that now?” “What will the scale say tomorrow morning?”

Emphasis mine, and that’s just number 5. In Call for action: Site for adolescent teens promotes eating disorders, Rachael at The F-Word reviews P & G’s suggestions and tells us how they contribute to disordered eating. She also says:

Look, it’s one thing to encourage people to examine the issues affecting their food choices, but these are young, impressionable girls who are at the ripe age when most eating disorders develop. If a girl truly has a problem with emotional eating, chances are, she isn’t emotionally prepared to handle it herself. The site suggests professional help only as an afterthought, and nowhere does it encourage girls to talk to their parents or a trusted adult.

The article doesn’t say who these “experts” are, but it sounds like advice gathered from some product managers sitting around in the P & G lunch room.

Read the post at The F-Word to find out how to contact Procter & Gamble.  

You know, I keep hoping to find one of these corporate-sponsored “girl” sites that truly acts responsibly. I suspected that wouldn’t happen at a site like Beinggirl.com, which is

a place where girls can come together to learn, share, communicate with each other and have loads of fun

and

the place to be for the hottest free samples from Always and Tampax. . . .

Big Liberty takes a closer look at other sections of Beinggirl.com and finds even more! misinformation to confuse young girls on health and diet.

No matter what they say, the P & Gs and Unilevers of this world will always choose profit over our children’s best interests.