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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Virgin Mobile Pulls Back Racy Campaign

Decides it probably wasn't the best idea to encourage kids to strip on YouTube . . . no matter what the cause.

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Game publishers turning more to girl gamers

Think pink! And puppies! And princesses!

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Study Finds Materialism in Children and Adolescents Linked to Self-Esteem

From the Journal of Consumer Research

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Ads on children's social networking sites

Harmless child's play or virtual insanity?

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Pepsi and Coke to reform marketing efforts to kids (maybe)

Plenty of wiggle room under new guidelines.

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Archive for the ‘The Problem’ Category

Ads will appear in Minneapolis parks, just in time for summer!

Tuesday, June 10th, 2008

So busy with conferences I completely missed the news that the Minneapolis Park and Rec Board decided to allow a $48 billion home improvement corporation to advertise on our playgrounds and parks (Ad creeps lurk around Minneapolis public playgrounds).

Unlike television advertising, our public park is not something parents can “just turn off.” 

Naomi Klein, author of No Logo: No Space, No Choice, No Jobs:

It’s one of the ironies of our branded age, that unbranded space. Public space, or pseudo-public space, is now a luxury item that is only really available to the very rich. Once you move up the class hierarchy, things get a lot more tranquil and quiet, and you sort of pay not to be marketed to.

The banner ads are scheduled to remain in the parks until December. When they are damaged, however, they will be removed and not replaced.

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Image courtesy timlings

Media reform and why it matters to kids

Wednesday, June 4th, 2008

It’s a Big Media Week here in Minneapolis. 

Tomorrow, Thursday, is the ACME Teach-In. Josh Golin (CCFC) will be presenting Using Big Media’s Exploitation of Children to Motivate Parents and Others Toward Media Reform (more here). 

The National Conference for Media Reform starts Friday. I’m a conference volunteer (work eight hours, get in free!). While I had fantasies that my volunteer assignment would be to keep Dan Rather supplied with bourbons-straight-up, I’ve been asked to be a regular old room monitor. Just like fourth grade. Good news: I learned at the volunteer training last night that there will be at least one table in the exhibit area where attendees can drop their own literature. What a way to get our name in front of 3,000 people!

Here’s an Interview with Free Press’s Josh Silver via Minnesota Monitor.

Friday night is the opening for Project Girl: A Multimedia Exhibition and Guide to Un-Mediafying Your Life at Intermedia Arts. Lyn Mikel Brown will be speaking.

Sunday night is the Anne Elizabeth Moore reading at Arise! Bookstore. Is it enough to know that Pamela Anderson has read Unmarketable? No? Then if you need to become more familiar with Anne Elizabeth Moore, read Rob Walker’s interview with Anne Elizabeth Moore. Or read Anne Elizabeth Moore’s interview with Rob Walker. (Note to self: keep short name.)

Hello to anyone who has come to Parents for Ethical Marketing and the Corporate Babysitter through one of these events!

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And why does all this media reform matter to those of us concerned with marketing to children?

Television broadcasters are supposed to serve the public interest — that’s why they have free use of the airwaves. But since media companies were allowed to consolidate, children’s educational programming has decreased — dramatically. That’s one reason why Parents for Ethical Marketing is taking a stand against media consolidation. (Big Media, Little Kids 2: Examining the Influence of Duopolies on Children’s Television Programming)

Right now phone and cable companies would like to be able to control what you — and your kids — see and do on the internet. If corporations decide what web content to provide, would children still have access to the advertising-free educational sites like Starfall? Would you be able to read blogs critical of corporate power (like this one)? Probably not as easily. That’s why Parents for Ethical Marketing supports net neutrality.

Do I even have to mention what mainstream media is doing to kids?

Media reform means more voices, more options, more ideas, more knowledge — creating informed, healthy kids who become informed, healthy adults.

Photo courtesy woodleywonderworks

Ad creeps lurk around Minneapolis public playgrounds

Thursday, May 29th, 2008

The Minneapolis Park & Recreation Board will be consider a proposal to allow Lowe’s to put up eight-foot banner ads in some Minneapolis parks in exchange for ”goods and services” provided for park improvements (A New Low(e): Ads Proposed for Minneapolis Parks).

The proposal includes Harrison, Parade, Loring, Hiawatha, Matthews, and Longfellow parks.

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Can’t kids have some space free from marketing?

Hiawatha, Matthews, and Longfellow parks are each connected to a public school — that’s why Lowe’s would love to have large banner ads there. It’s prime space with a captive audience that would otherwise not be available to them.

But corporate advertising has no place in public parks.

Lowe’s is also asking for indoor signage:

This area brought to you by

Lowe’s
Let’s Build Something Together

These products and more
are available at Lowe’s.
For store information
and locations, please visit
www.lowes.com.

I understand that a company’s donation deserves some recognition. But why an ad? Why not a simple This area brought to you by Lowe’s? Wouldn’t that give Lowe’s the same credit without turning a public space into a suburban shopping mall?

Although it looks like many of the Commissioners are not supportive, it wouldn’t hurt to send yours a quick note.

Photo courtesy smile4camera.

Call to action: How is big tobacco targeting kids in your community?

Wednesday, May 28th, 2008

The American Lung Association is exposing how tobacco companies market to children. And they’d like our help.

Their campaign, Expose Big Tobacco, is collecting photographs of neighborhood tobacco advertisements to “highlight the urgent need [for Congress] to finally hold the tobacco companies accountable for how they make and advertise their deadly products.”

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[T]obacco companies prey on teenagers and youth — calling them the “replacement generation” of smokers. And sadly — they have a lot of success: Each day more than 4,000 kids try their first cigarette and 1,100 kids become regular daily smokers.

Now is our chance to expose their bad acts. Your pictures will be used to show Congress how important it is that they finally regulate tobacco products - including how they’re marketed and sold in stores. Currently, tobacco products are one of the only consumer products not regulated by the federal government. That means the tobacco companies can spike nicotine levels to make cigarettes more addictive; claim their products are less harmful — even if they’re not; and add candy and other flavorings to try and hook kids. . . .

So, check out stores selling tobacco products and share the pictures you take of their advertisements with us (Hint: check out convenience stores and gas stations selling tobacco products near schools). The American Lung Association will choose the best photos and highlight them our website.

The best photos will also be posted on the Expose Big Tobacco Facebook page (where you can also see some good examples).

Thanks to PEM member Lisa Pogoff for the heads up on this campaign.

Image courtesy American Lung Association.

Pawlenty vetoes safe toy legislation but isn’t sure why

Thursday, May 22nd, 2008

Next time Minnesota Governor Tim Pawlenty should just have the chemical company lobbyists write his vetoes for him.

Pawlenty recently vetoed SF 651 because

prohibitions in the bill [banning flame retardants and certain other chemicals from products sold in Minnesota] are not based on established science, and banning the use of flame retardants in children’s clothing may increase burn injuries to children.

Odd, since Healthy Legacy’s Lindsay Dahl had offered to show Pawlenty peer-reviewed studies. Dahl says he didn’t want to see them.

Oh, and it seems that the flame retardants specified in the bill aren’t the ones used in children’s clothing.

When confronted with the facts, Pawlenty apologized but did not back down from the veto. He seems confused about what all these so-called “scientific” “studies” in “peer-reviewed” “journals” mean.

The governor added that the veto was because “I believe our state agencies should review all available research and make a recommendation. . . .”

Dahl said that the science is well established and broadly accepted by scientific experts. Also, she said, the Minnesota Pollution Control Agency has found safer alternatives to DECA [flame retardant] that meet fire safety standards and are currently on the market. 

My city council member Cam Gordon has this crazy idea:

A more appropriate model for assessing the advisability of exposing people to these sorts of chemicals is the precautionary principle, which places the burden of proof on those who wish to expose people to these chemicals, not on those who wish to protect the public from them. Under the precautionary principle, the plastics industry would have to provide compelling evidence that phthalates are safe.

Meanwhile, the Consumers Union Action Fund is trying to raise $15,000 by Memorial Day to strengthen their fight against unsafe imports at the federal level.

Toxic Toys Still on the Shelf: Governor Vetoes bill that would eliminate toxic chemicals from consumer products

Interview with author Susan Linn, The Case for Make Believe

Monday, May 19th, 2008

Susan Linn, Director of the Campaign for a Commerical-Free Childhood, and Joan Almon from the Alliance for Childhood conducted a workshop on creative play at the CCFC Summit in April.

Linn began the workshop with a simple exercise: she held up three puppets, one at a time, and asked us to write down a) what it was, b) what its name was, and c) something it might say.

The first puppet was really just a white sock over her hand with two eyes attached. The second was similar but also had ears and a mouth. The third was a blue, furry monster we all recognized as Sesame Street’s Cookie Monster.

As you may have guessed, the first puppet elicited a variety of identifications, names, and statements from the participants. The second puppet drew a more limited response. Cookie Monster, of course, was a cookie monster and didn’t say too much beyond “Me want cookie.”

This exercise blew me away in its simplicity and its significance, as does Linn’s new book, The Case for Make Believe: Saving Play in a Commercialized World.

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Linn is a ventriloquist, among other things. She started as a child, performed on the street corners of Boston and eventually moved on to the Smithsonian and even Mr. Roger’s Neighborhood.  She eventually used her skills and education to become a puppet therapist at Boston Children’s Hospital.

In addition to being the cofounder and director of the Campaign for a Commercial-Free Childhood, Linn is the Associate Director of the Media Center at Judge Baker Children’s Center and Instructor in Psychiatry, Harvard Medical School.

In The Case for Make Believe, Linn does just as she promises: makes a case for childhood play by helping us to understand why it so important for childhood development and making us realize how far away from play we’ve gone:

Play is so fundamental to children’s health and well-being – and so endangered – that the United Nations lists it as a guaranteed right in its Convention of the Rights of the Child. . . . In the United States and other industrialized nations, seduction, not conscription, lures children away from creative play.

Lovable media characters, cutting-edge technology, brightly colored packaging, and well-funded, psychologically savvy marketing strategies combine in coordinated campaigns to capture the hearts, minds and imaginations of children – teaching them to value that which can be bought over their own make believe creations.

Reading the book, I was really struck by the fact that our society does not value creative play. Linn talks about how play has almost been eliminated in schools in favor of government-backed policies that “promote rote learning.”

I asked her, in an email interview, if we should return play to the classroom and how we could do that.

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On keeping my mouth shut for once, or, team sports build a girl’s confidence

Saturday, May 17th, 2008

Long-time readers may be surprised that I actually attend my daughter’s softball games even though the girls wear these uniforms:

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After all, local businesses have been supporting kids’ sports teams forever, right? What is possibly wrong with that?

The girls lined up for a photo of their backsides to prove to Graco yes, we are wearing the uniforms you provided.

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One team member was overheard saying: “I feel so used.”

And no, it wasn’t my brainwashed daughter, either.

In which I make my daughter cry, or, hey Beyonce, you’re not helping me here

Monday, May 12th, 2008

Less than 24 hours before the big Mother’s! Day! Celebration! I successfully added at least three more sessions to my six-year-old’s future therapy bill.

I made my daughter cry. Not the regular, no-you-can’t-have-a-second-donut tears but the gut-wrenching sobs of a truly frightened child.

It had already been a trying day. In the morning she was gazing at her Scholastic book order form and wishing for the Care Bear book/stuffed toy combo pack, just like so-and-so has at school.

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I’ve gotten pretty good at talking my kids down from these requests, but today she would have none of it.

But mommy, you let me have a Care Bear before . . . .
I know, honey, why don’t you play with that one?
Because the dog took it outside and now it’s ruined!
Oh, well, that’s too bad, honey, but Mommy does not like Care Bears.
But — but — but, the blue one is EVERYWHERE. I see it EVERYWHERE!

Of course she does, I gripe to myself, that’s part of the 17 BILLION DOLLARS spent to make sure she sees it everywhere. So I launch into my usual talk about the toy companies and how they want her to want their toys so that can make money, etc. etc. and we move on.

Later in the day she finds a pair of old sunglasses and brings them to me. She has just learned to read and is proud of it.

Look, mommy, Hello Kitty is everywhere, too! she says, pointing to the words on the side of the sunglasses.

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So now I’m annoyed.

Finally, we are getting ready to walk out the door to a birthday party when I hear a crash in the bathroom. She has pulled out a drawer too far and all its contents are spread on the floor. As I help her pick it up, she grabs a small mirror compact, a trade-show giveaway, and says she wants to put it in her pocket.

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