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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

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A sexualized Miley Cyrus? One word: Disney.

Monday, June 21st, 2010

Seems Disney/ABC continues its Jekyll/Hyde relationship with its Miley Cyrus property. And here’s a second background post describing my issues with Disney. Originally published April, 2008.

The blogosphere is full of discussions about Miley Cyrus and her photos in Vanity Fair. I’m surprised by how many writers find nothing wrong with the photo — but then, they didn’t attend a conference on the sexualization of children recently.

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With that in mind, here’s some worth reading: At Girl Media Maven, Nancy Gruver has a great discussion going in the comments of Who’s the Grown Up Here? and a follow-up post where she discusses what all these sexualized images of girls in the media are doing to our girls. And Blue Milk has some terrific visuals to help explain why some of us have been speaking out on this for a while.

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This is the kind of conversation I’m hesitant to join, because I feel so bad for this 15-year-old girl, heart of an entertainment franchise, and the life she has ahead of her.

But, Corporate Babysitter that I am, I have to say that there’s one thing missing from this conversation: Disney. Disney owns Miley Cyrus (as lifestyle brand Hannah Montana) to the tune of one billion dollars.

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Now, Disney seems to be upset by the photos:

A Disney spokeswoman, Patti McTeague, faulted Vanity Fair for the photo. “Unfortunately, as the article suggests, a situation was created to deliberately manipulate a 15-year-old in order to sell magazines,” she said.

Emphasis mine. Disney would know something about creating situations to manipulate kids in order to sell something.

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After all, the Disney Princess machine alone is worth four billion dollars (see Disney Reaches to the Crib to Extend Princess Magic, Wall Street Journal).

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Disney is arguably the greatest marketed brand ever.

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And for their part in the creation of the Miley Cyrus who appears in Vanity Fair, they should not feign indignation. They should be ashamed.

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Consuming Kids Summit starts tonight

Thursday, April 8th, 2010

I’m off to Boston for the CCFC Consuming Kids Summit: Market Values, Human Values, and the Lives of Children. Tonight they’re honoring Annie Leonard, creator and host of the Internet film sensation The Story of Stuff, with the Fred Rogers Integrity Award. Tomorrow the conference begins.

I’ll be attempting Twitter updates (@lisa_ray and #cksummit) with my new iPod Touch, but don’t expect too much. I just learned how to turn it on.

If you’re looking for something to read, I’ve posted Time for Schools to Retire Ronald at change.org. This is a great campaign sponsored by Corporate Accountability International. Please consider signing the petition.

Blogs you might like

Monday, January 25th, 2010

A quick note to pass along some new blogs (well, new to me at least) that you might like:

Nursery Rhymes and Night Lights Parenting and Montessori.
The Millikan Daily Psychology and technology.
Our Suburban Homestead Waldorf and Esty Shop.
Wisdom Pursuit Advice and inspiration.

Disney Princess Watch: French manicure, or, be careful or they’ll rip your little nails off!

Tuesday, December 15th, 2009

Somehow I survived my once-a-year trip to a mall and even had the joy of discovering a new Disney Princess product:

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Copy reads: Do not apply “ . . . to nails that are thin, damaged or infected. For children ages 5 +.”

Most five-year-olds’ nail are naturally thin. I would not want to be around when those things have to come off, either during normal bath time or by accident, when the little princess tries to actually play (except the sit-on-a-chair-like-a-princess-and-don’t-move-for-hours-game).

Ouch.

The smart parent should take their daughter to this salon in Texas, which recently installed special chairs for children:

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For cute! But the French manicure costs extra!

Think of PEM on Give to the Max Day

Monday, November 16th, 2009

If you live in Minnesota you’ve undoubtedly been solicited to contribute to a worthy nonprofit tomorrow, November 17, on Give to the Max Day. It’s sponsored by GiveMN, “a new online resource that helps Minnesotans discover, support and engage with the charities that are right for them.”

All contributions made from 8:00 a.m. on November 17, 2009 until 8:00 a.m  on November 18, 2009 will be matched by the generosity of some super big foundations. That’s free money!

So please consider donating half as much as you might otherwise to Parents for Ethical Marketing. Why? So we can keep fighting the good fight. Thanks.

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Career choices for girls according to videogames

Wednesday, October 14th, 2009

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Larger image here. H/T Norwegianity. Photo courtesy allisonallison.

University of Minnesota marching band can form a perfect corporate logo

Sunday, October 11th, 2009

Chris Steller writes about the University of Minnesota’s marching band forming the TCF logo on a new promotional video. Not sure if this was included in the details of the contract signed when TCF put up dollars for the new stadium, but these were:

[TCF Bank Stadium] and/or Stadium Logo shall be prominently displayed in a fixed manner on the exterior of the Stadium . . . visible and readable from the two intersections abutting the Stadium site through which it is anticipated that the majority of cars passing the Stadium will move . . . [T]the University shall not be required to demolish any existing buildings in order to achieve such visibility.

[TCF Bank Stadium] shall appear on all University Home Game tickets . . . University shall not use Home Game or Event ticket backs to advertise or promote any Financial Services Company or its products or services. . . .

[TCF Bank Stadium] and/or Logo will appear on name badges used by service employees employed by University. . . .

[TCF Bank Stadium] and/or Logo will appear on all vehicles that are exclusively dedicated to maintenance at the Stadium.

Personally, I wouldn’t have allowed entrance into the stadium without the pass code: ”TCF. Open 7 Days.”

UPDATE [10/13]: Looks like my idea isn’t far from reality: Show Your Card Promotions at TCF Stadium.

More on captive audiences

Wednesday, September 9th, 2009

This is the trailer from the 2006 film, Captive Audience: Advertising Invades the Classroom, including some words from Naomi Klein: