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Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Members receive action alerts and a monthly e-newsletter.

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News & Events

Parents for Ethical Marketing on Facebook and Twitter

On Facebook? Become a fan of PEM! Or follow me on Twitter!

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HealthyToys.org Lead Check

Lead content in toys? Find out now.

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Watch "The Story of Stuff"

Ninety-nine percent of the stuff we purchase is trashed within six months. A must-see story of our materials economy.

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Donate

By donating to Parents for Ethical Marketing, you will help fulfill our mission: to encourage corporations to adopt responsible marketing standards and practices that sustain the health of children and families. Read about how we do this and where your money will go.

Here’s what other people have said about Parents for Ethical Marketing and Corporate Babysitter:

It’s really nice to know that there is a group out there that cares about how marketing affects children. It makes me really happy that there is a resource . . . . My dream is to have my children grow up with the capacity to look past stuff to find what life is really all about. . . . I’m so glad your site is out there. . . . — Jennifer Gniadecki, Beyond Mom

This week’s episode is with Ariah Fine interviewing Lisa Ray from the blog Corporate Babysitter. Ariah and Lisa talk about ethics and marketing and consumerism and how they’re all intertwined in a system geared towards influencing our children. If you’re a parent, want to be a parent, expecting to be a parent . . . I wouldn’t miss this episode for anything. – The Nick and Josh Podcast

I can’t sing the praises of Corporate Babysitter enough. If you’re not already, you would enjoy Lisa’s column . . . . Blue Milk

As parents, we have seen the effects that these products have on our children and families. We get tired of saying no, get tired of answering Why? Why can’t I? And then we get grouchy, and our children get grouchy. And the cycle continues. Well, Lisa has gone one step further . . . . She has created a non-profit organization called Parents for Ethical Marketing. . . . Parenting Tips at NeenMachine.com

Parents for Ethical Marketing in the news:

Tech Weekly: Virtual Worlds Special, The Guardian (July, 2008)

When a Corporate Donation Raises Protests, New York Times (March, 2008)

Target Ad Fuels Online Controversy, WCCO Television (January, 2008)

Target Tells a Blogger to Go Away, New York Times (January, 2008)

Finally, a few things that won’t happen when you donate to Parents for Ethical Marketing:

You won’t get a t-shirt. You won’t get a coffee mug. You won’t be receiving fancy return-address labels. No expensive mailings telling you what’s happened with your money. Because your money will go directly to carrying out PEM’s mission.

And your email and mailing address will never be shared with anyone. Ever.

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