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News & Events

Indiana Jones and the inescapable ads

Scholastic book tie-ins are about careers in archeology, not marketing

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Media Education 2.0: A One-Day Teach-In

June 5, Minneapolis Sponsored by the Action Coalition for Media Education

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Parents for Ethical Marketing on Facebook

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Interested in taking a stand against unethical corporate marketing? Sign up for PEM's action alerts and news bulletins.

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Resources

Publications

APA Task Force on Advertising and Children
In 2004, an American Psychological Task Force recommended to restrict advertising to children eight years old and younger.

 

Books

Born to Buy: The Commercialized Child and the New Consumer Culture
Juliet Schorr, 2004

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
Benjamin Barber, 2007

Consumer Boycotts: Effecting Change Through the Marketplace and the Media
Monroe Friedman, 1999

Consuming Kids: Protecting Our Children from the Onslaught of Marketing and Advertising
Susan Linn, 2005

Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children
Daniel Acuff and Robert Reiher, 2005

 

Organizations

Campaign for a Commercial-Free Childhood
National coalition headquartered at the Judge Baker Children’s Center, CCFC advocates for "the rights of children to grow up – and the rights of parents to raise them – without being undermined by rampant commercialism."

Children’s Advertising Review Unit
Part of the Better Business Bureau, CARU "works in voluntary cooperation with children’s advertisers to ensure that advertising messages directed to young children are truthful, accurate, and sensitive to their particular audience..."

Commercial Alert
Commercial Alert’s mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.

KidAdLaw
The online advertising and marketing law report about children.

TRUCE (Teachers Resisting Unhealthy Children’s Entertainment)
One of TRUCE’s goals is to create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence. TRUCE publishes the Toy Action Guide, a well-written, substantial toy-buying guide, which explains why some toys (and the way they are marketed) are not good for healthy kids.