Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.

Resources

Organizations

Action Coalition for Media Education

Action for Children’s Television Special Collection

Adbusters

Campaign for a Commercial-Free Childhood
National coalition headquartered at the Judge Baker Children’s Center, CCFC advocates for "the rights of children to grow up – and the rights of parents to raise them – without being undermined by rampant commercialism."

CBS News Report on Marketing to Kids

Center on Media and Child Health

Children’s Advertising Review Unit
Part of the Better Business Bureau, CARU "works in voluntary cooperation with children’s advertisers to ensure that advertising messages directed to young children are truthful, accurate, and sensitive to their particular audience..."

Children’s Online Privacy Act of 1998

Citizen’s Campaign for Commerical-Free Schools

Commercial Alert
Commercial Alert’s mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.

Parents’ Bill of Rights

Commercialism in Education Research School at Arizona State University

Dads & Daughters

Enough is Enough!

European Advertising Standards Alliance

KidAdLaw
The online advertising and marketing law report about children.

Media Awareness Network

TRUCE (Teachers Resisting Unhealthy Children’s Entertainment)
One of TRUCE’s goals is to create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence. TRUCE publishes the Toy Action Guide, a well-written, substantial toy-buying guide, which explains why some toys (and the way they are marketed) are not good for healthy kids.

Publications

APA Task Force on Advertising and Children
In 2004, an American Psychological Task Force recommended to restrict advertising to children eight years old and younger.

Press Release

Psychological Issues in the Increasing Commercialization of Childhood

Summary of Findings and Conclusion

Recommendations

Psychological Implications of Commercialism in Schools